iepgwf1112 - 5-8-2013 at 02:56 AM
eclectic Sara Lee is right down to what it knows best
It's made Coach bags,sac vanessa bruno pas cher cuir, Isotoner gloves, Kiwi shoe polish and Playtex bras. But Sara Lee Corp. has slimmed right down to
meat and cheesecake,sac vanessa bruno cuir prix.
What was a $20 billion, multinational holding company with more than 150,000 employees in 2000 a week ago became a food-focused company renamed
Hillshire Brands, about 8,500 employees,sac vanessa bruno prix, a portfolio of meat products and frozen desserts and nearly $4 billion in sales.
The tighter focus may be the result of a 12-year process in which Sara Lee has spun off and sold businesses, due simply to investment trends that have
dimmed the appeal of diversified conglomerates. But experts also say the Downers Grove, Ill.-based company never found a solid base in a particular
segment, even though Sara Lee boasted of such marquee names as Coach, Hanes undergarments and its eponymous cheesecakes,clarisonic mia 2 Australia.
Hillshire Brands' new CEO is betting that the simpler mission will improve shareholder returns.
"I've long been a believer within the power of a focused company," said Sean Connolly. "When you're focused, you can make sure you're nurturing your
brands and paying attention to consumers. The evidence is clear that big, unfocused companies don't deliver."
Sara Lee spun off its remaining international coffee and tea business as a $3.3 billion company now called DE Master Blenders 1753 and located in the
Netherlands.
About 85 percent of Hilshire Farms' sales can come from meat products like Jimmy Dean, Hillshire Farm and Ball Park. As an example, Connolly pointed
to the frozen breakfast sandwiches,buy clarisonic mia, quesadillas and casseroles that have become an important part of the Jimmy Dean business. These items have
higher margins and took the well-known sausage brand in to the freezer aisle,sac vanessa bruno pas cher.
New products is going to be key to Hillshire's growth, he explained. By fiscal 2015, new offerings should equal 13 to fifteen percent of company
sales, up from an average of 9 percent during the last 4 years,clarisonic mia.
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